Sound Frame Festival “A Matter Of…”, March 25th – April 13th

© Copyright 2014 sound:frame

© Copyright 2014 sound:frame

«A MATTER OF…» is the title of this year’s sound:frame festival. Placing the practice of posing questions and calling things into question front and center, it focuses on reflection processes within the development of audiovisual formats, the audiovisual artwork and its reception, and on the term “audiovisual art” itself. A matter of perspective, a matter of process, a matter of reflection, a matter of content, a matter of… this may be expanded at will. The question itself remains.

Important key words such as “perspective,” “(self-)reflection,” “development,” “rethinking,” “placing,” or “going beyond yourself” are an array of terms that have shaped the sound:frame tradition for the past two years: bringing up festival-specific questions and thus making the festival itself the topic of discussion. After two years of formal, social, and organizational self-reflection, the art form itself, the creative process, and the artwork once again take center stage.

“A matter of perspective, a matter of process, a matter of reflection, a matter of content, a matter of… this may be expanded at will. The question itself remains. Important key words such as “perspective,” “(self-)reflection,” “development,” “rethinking,” “placing,” or “going beyond yourself” are an array of terms that have shaped the sound:frame tradition for the past two years: bringing up festival-specific questions and thus making the festival itself the topic of discussion. After two years of formal, social, and organizational self-reflection, the art form itself, the creative process, and the artwork once again take center stage.

Looking at the development of audiovisual tendencies within the past years, it has become clear that audiovisual art must finally establish itself as a general term. Countless movements have come up and have been developed, so that the discourse now requires a significantly larger number of definitions and categories than it did ten or even five years ago. The superordinate term, audiovisual art, has become necessary to distinguish the global development of this contemporary art form from such categories as media art. After all, audiovisual art has developed into an equally broad and general term as the term media art….” (For full text, please visit the official Sound Frame Festival website)